About Us
MEDINVEST has successfully restored a former textile production facility that had been abandoned for decades and our mission goes beyond simply reviving a 1960s industrial building. We aim to create new job opportunities for young people in Medvedja, offering them stable employment within their community. Additionally, we hope to contribute to efforts to slow the region’s depopulation, a trend that began during the difficult years of the Yugoslav wars.
The factory has been restructured with energy efficiency in mind. We utilize recycled warm air for heating and convert waste materials into reusable resources. The facility is equipped with geothermal heating and cooling systems, double-glazed windows for insulation, abundant natural light, wooden flooring, and the capability to recycle leftover textile fibers.
The factory now produces a range of men’s and women’s socks, both short and long, using cotton, wool, and technical fibers that are suitable for sports and everyday wear. We use advanced, state-of-the-art machinery for high-quality production, while simpler machines handle basic sock manufacturing. All equipment has been installed to meet modern standards, ensuring the health and safety of our workers.
Our socks are naturally ironed using steam, with materials sourced from neighboring countries. We have also established an in-house research, development, and design center, led by talented young professionals. By combining their innovative ideas with the expertise of our production leaders, they will help create the socks of the future.
Our ultimate goal is to make Medvedja a recognized center for sock manufacturing, with our brand known across Serbia and throughout the European textile industry.
MUHARREM SALIHU
Founder
Dennis Michael
Creative Director
Sarah Michelle
Staff
Katty Wilson
Project Manager
Note
Dear fellow citizens of Medvedja,
We are blessed that our beloved Medvedja, our homeland, and our origin have endless beauty, possessing unique wealth both above and below the ground, with naturally fertile land and proud mountains, and hospitable and kind-hearted people… The love for Medvedja was born with us, and every day our homeland continues to generously give everything it has to all of us, never asking for anything in return. Medvedja is the land that taught us to love our country, our homeland, and humanity; it is here that we learned our first lessons and opened the path to gaining knowledge. Its children can now be found everywhere, as hardworking citizens of civilized society and skilled professionals in various fields, including renowned workers, teachers, engineers, architects, lawyers, doctors, scientists, academics, and entrepreneurs. Many injustices have been done to Medvedja in recent years; much of our natural wealth has been destroyed and nearly eradicated, and unfortunately, this negative trend of destruction continues. Before our very eyes, magnificent forests are being mercilessly destroyed, precious minerals are being plundered, and the rural infrastructure is constantly degrading.
The pain grows when we see and feel that, with each passing day, Medvedja is losing its future, threatened by a general collapse and lack of prospects for our youth.
For me personally, investing in my hometown has been a lifelong dream and duty. I hope this new sock factory will serve as an example and open doors for many other fellow citizens to increase investments and revitalize our Medvedja, for the greater good of all its citizens.Muharrem Salihu, Founder